Last Monday, to coincide with the start of the baseball season, Topps started a new program called Topps Now. This is pretty new, but it really intrigued me. The slogan is
The premise of Topps Now is that every day, Topps creates 1 to 4 cards (most often it’s been 2) of a highlight from yesterday’s games.
It could be from a big hit to win a game. It looks like walk-offs are almost always going to get a card. An example is on Monday in the Cubs home opener; Addison Russell hit an 8th inning homer to complete a comeback over my Reds on Tuesday. He got a card.
Some cards have been based on the record-breaker theme. Trevor Story has had 3 cards so far; the one below is for when he became the first player to homer in his first 3 MLB games.
The other types of themes they’ve gone with are overall great performances (Jaime Garcia threw a 1-hitter last week), tributes (a card for Jackie Robinson yesterday, and one for the Royals’ opening day celebration of their world championship). Topps seems to have focused on rookies so far. In addition to 3 cards for Story, Kenta Maeda, Tyler White, Nomar Mazara, Trevor Brown and Dae-Ho Lee have all gotten cards so far – while Clayton Kershaw, Mike Trout and Carlos Correa have not had a card in Topps Now yet.
The cards cost $10. You have 24 hours to buy one, and Topps prints cards based on that demand. After the 24 hours is up, they announce the new day’s cards at the same time as yesterday’s print run. 244 people bought the card for Albert Pujols’ walk-0ff last week (the fewest), while 1,427 people bought Mazara’s first MLB-licensed card (the most so far).
It’s an interesting supply/demand experiment. I’ve checked the cards every day, to see who Topps picked and what the results were from the previous day. It’s honestly a lot of fun, though at a $10 price point I think it’s about 2x too high. I haven’t bought a card yet, but I probably will buy the first Reds player to make the cut.
Another interesting thing about this – what if you went to one of the games? I went to the Cubs-Reds game on Thursday – if something from that game had made the cut, I would have definitely bought the card. I love the idea behind these cards. It’s surprisingly innovative for Topps. The picture is from the event noted, you can get it right away, and it has the supply-demand element. If the price was a little lower, I’d probably have bought the card of Tyler White (he’s on my fantasy team) or someone else. That aside, it’s a very cool concept and I will probably end up buying a few of these – as long as shipping stays free.